Individual Assignment 1

         Something that I learned that I found very interesting is all of the detail that goes into a business process. I knew previously that all businesses follow some type of routine/procedure, but I did not realize that there was a formal diagram to represent this. What I found especially fascinating about this is the process symbols used in business process diagrams. The example diagram in the textbook (Figure 2-1) might look chaotic when you do not know what these symbols mean, but once when you do learn what the different shapes and lines represent it actually makes a lot of sense.

         One of the provided ideas that interests me is the digital marketing at American Eagle because I shop there a lot. Something that stands out about American Eagle’s digital marketing is the digital marketing of their sub-brand Aerie. Since Aerie and American Eagle are both clothing stores, a lot of their advertisements revolve around images of models wearing their products. A big controversy for a lot of clothing/fashion advertisements is that images of models tend to be photo shopped. In response, Aerie has started the “Aerie Real” campaign which has lead to the sub-brand getting a more diverse group of models that they will not retouch for advertisements. By doing this, Aerie had to restructure their brand, website, and social media.