Individual Assignment 10

            Marta Dalton’s lecture on digital marketing and their analysis of Coca Cola was very useful. It was nice to be able to see what we have been learning about put to work in a company we all know. Marta’s PowerPoint was also very useful in that she showed us just how complicated digital marketing landscapes and machine intelligence landscapes can be. I also appreciated that she went into depth on what type of skills you would need to go into a specific field in digital marketing.

            Karl Herleman gave a very informative presentation and tour of MSA. It was very fascinating how many different products (and T.V. shows!) can benefit from business analysis’ and information technology systems. During the MSA tour, I realized that there are many jobs in this line of work that does not require you to have extensive knowledge of coding and programming. During the presentation I learned about how the “waterfall” business model works, and the how that model can be very inefficient.

            Ginger Polozoff’s presentation on project management was very well-organized and presented. In this presentation we learned about the steps in a project, project management, deliverables, stakeholders, project charters, network diagrams, scope creep, the triple constraint, work breakdown structure, and critical path. I think Ginger’s presentation was very effective because during that class she had the class take notes, work in groups, and quizzed for every few topics.
               During this semester of Information Systems and Operations, I have developed many useful skills and have had so many good experiences listening to speakers like Marta Dalton, Karl Herleman, and Ginger Polozoff. Learning how to use Tableau, Access, and many new function on Excel has given me a much better understanding how businesses function, and will very useful in the future. I will probably use these skills in the future for my job and internship.  The team project in this class has positively affected me personally and professionally, because I have learned how to plan and work well with others. After filling out the post-course survey and looking at the pre-course survey, I realized I knew absolutely nothing about information systems, and that this class has taught me so many things that I will need for a future in business.

Individual Assignment 8

In this assignment I created a visual graph for the average familiarity, regard, relevance, and aggregate brand equity score of 10 different whiskey brands. By doing this, I learned how to load data from Excel into Tableau, create graphs, create stories, and how to use Tableau Public to post the story I have just created.